What To Consider When Creating A Sales Funnel Checklist

SALES FUNNEL CHECKLIST

Lead Magnet

·       Create lead magnet

·       Make landing page for lead magnet

·       Connect your lead magnet to your system

Low Ticket Offer

·       Create a low-ticket offer

·       Create a sales page for your low-ticket offer

·       Direct all successful Lead Magnet sign ups to the low ticket offer page

·       Add ultimatum to your Low Ticket offer page (optional)

·       Create expired offer page for your low-ticket offer (optional)

Email

·       Set up a welcome email sequence for your Lead Magnet signups

·       Write and set up pitch emails for your offer

·       Connect your email sequence to your Lead Magnet signups

Offer

·       Set up your High Ticket offer & payment gateway

·       Create sales page for your offer

Advanced Techniques – Live Video Streaming and More

There are several more advanced techniques and strategies you can add into this mix however, many of which will help you to engage your audience even more, or in an entirely different way.

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Newer and More Interesting Steps

For example, one step that people often won’t use is to offer a free app download. This works well because people will often get excited by the prospect of getting an app – they can see this as an exciting free product rather than something dull like a mailing list.

This then gives you a very slick and polished way to reach your audience though, or for them to check in with you. It also means you can use ‘push notifications’ to sell products!

Another example of a more advanced ‘touch’ you can use, is to try live video streaming. Right now, live streaming is all the rage. Effectively, this means using a tool like Instagram, TikTok, or Facebook in order to stream a recording of yourself live to your visitors and followers.

When done correctly, this will allow you to engage a large audience of followers and they will, in turn, be able to respond to what you’re saying, to like comments and to ask questions.

Live streaming is taking off in a big way at the moment. It’s a great way to find new potential customers because the various channels are currently so quiet that any video here will quickly and easily be found by people searching for new things to watch.

What’s more, is that live streaming allows you to interact directly with your audience. People will be able to watch you as though they were in the room with you and can ask questions that you will be able to respond to directly.

This builds much more trust and makes them feel as though they know you already – this can help a great deal when it comes to sales. And it sure doesn’t hurt that live streaming makes you look very modern and ‘on the ball’ at the same time! This is a cool and interesting alternative to having an online seminar with something like U-Conference.

Targeting Your Audience and Finding Leads

One of the most important considerations when building a sales funnel, is how you’re going to get people to the start of that funnel in the first place. What’s more, is asking how you’re going to get the right people to the start of that funnel. This is where something called ‘targeting’ comes in.

Going back to our example of the shady watch salesman, one of the biggest problems he had (other than the trust issue), was that he doesn’t know who we are.

We have shown no interest in watches and for all he knows, we might hate wearing things on our wrist. Or perhaps we’ve just been given a beautiful new watch and only feel the need for one. For this reason alone, our watch guy is not likely to have much luck.

But now imagine that he is using targeting to sell only to people with a high chance of being interested. One way he could do this is to stand outside the ‘Watch Lovers’ Convention’.

Another option would be to visit people’s homes who have answered a survey saying they’re in the market for a watch. Shady watch guy is still doing a lot of stuff wrong but simply by approaching that right audience, he’s going to see a BIG improvement in his conversion rates.

And that’s what we need to do too – bring the right people to our site to begin with. And to do that, we need to first identify who our buyer is.

Buyer Persona

A buyer persona is a fictional biography of the ‘ideal customer’ for your product. This means that they’re the exact sort of person liable to want to buy from you.

In profiling this person though, you’re not just going to be looking at the demographics.

Demographics means things like the buyers age, sex, location and marital status. This is important but you want to go deeper by thinking about their philosophies, their politics, their other interests and more.

Once you’ve created your imaginary biography, this will then allow you to market your product in the very places where this person is most likely to be.

That might mean finding forums that discuss the other subjects they’re interested in, or it might mean finding blogs with a similar central concept to write guest posts for.

This will essentially allow you to find a good ‘route to market’, which is anywhere that your ideal buyer persona is likely to spend time as a captive audience member. A brilliant example might be a magazine on a particular subject.

If you can find your route to market and you can match that market with the right product and sales funnel, then you will be almost guaranteed to see success for your products.