What You Need To Consider Choosing The Right Product To Sell

You need to make sure that you have chosen the right products to begin with. This might seem obvious but the product you choose will not only impact on your sales but also on the type of customer you get, the type of marketing you use and even the subject you write about. So how do you go about choosing the right products?

A good place to start is by thinking about what you want to write about and what resources you already have available to you.

If you happen to run the world’s most popular fitness site, then you should probably develop (or buy) a fitness product! If you don’t own a website though, you might still decide that fitness is a subject you’d be happy to write about and this is very important if you’re going to stay committed to the process of writing every single day!

Likewise, you need to know about your niche if you’re really going to offer good value in your blog posts and your reports.

Another pointer is to consider any routes to market you might already have. Do you just so happen to know the editor of a magazine with a huge circulation?

Do you happen to know a big You Tuber? If you already have access to a specific personal, all that is left to do is to craft your funnel for that persona.

Then think about how easy the product will be to sell. What is the competition like? Is the market saturated? Does the product have a value proposition that people won’t be able to ignore? Selling people great abs or a better love life is always going to lead to more profit than a book on sewing…

Finally, it’s always a good idea to test out your idea before you invest too much money in developing or marketing it. This is called ‘validating’ your product and you can do that by checking that other businesses have been able to sell it, or better yet, building up some interest and some pre-orders before you’ve even started building it!

Acquiring Products to Sell: Your Options

Once you know what you want to sell, there’s just one more small issue… making it! Here’s how you can go about making or acquiring a product to sell easily.

Creating Digital Products

The easiest products to make yourself are digital products. You can easily make an eBook, an online course or a video series yourself or hire someone to do it for you through sites like Up Work (www.upwork.com).

Creating Physical Products

You can also create your own physical products! This is much harder of course though and might mean trying to find a manufacturer and coming up with plans.

Selling Affiliate Products

Whether you sell digital products or physical ones, you might decide it’s easier to sell products other people created.

This way, you are acting as a salesperson and keeping commission. It’s harder to find truly big-ticket items and you do lose some of the profit but it can also save you a lot of time and completely remove any risk.

It might be a good way to validate your sales funnel before investing in your own product creation. Here are affiliate products you need to consider that earns you 85% Commission please click here .Is hard to keep this secret to myself! This is what has turned me to a six figure earner. You need to try this out!

Drop Shipping

Drop shipping is living the dream! This means selling someone else’s product but with your name on it and with no need to mention the manufacturer. This is a white label service, and you can find companies offering this on sites like Alibaba

Bringing It All Together

·       Know the offer

·       Traffic sources

·       Lead magnet

·       Low ticket offer

·       Bump offer (optional)

·       High Ticket Offer / Upsell

Building True Fans

Try to think of your objectives in terms of building true fans. One of the most important things you can do is to really get people behind your business and to feel almost as though they know you and as though they’re a friend. When you have a true fan, they will not only be most likely to buy from you, but they will also be likely to share your content, spread the word and help you grow your business.

This is why it is worthwhile spending time in one-on-one chats, in answering emails and comments and in generally engaging with your audience.

Meanwhile, don’t think about them in terms of how you can sell to them – just think about how you can provide value and provide a good, free service. Some of these people will never buy from you but that’s not the point. The ones that will, will make all that hard work worthwhile. If you create something good and deliver a really great service, then you’ll be rewarded.

Conclusion and Summary

And with that, you should now have all the information you need to start building your own sales funnel. We’ve looked at a lot of high concept ideas here and discussed the psychology of your buyers and how you can work that to your advantage.

But remember, at the end of the day you still need a great brand, a great purpose and some excellent products if you’re going to inspire your audience and make some big sales. So try not to be cynical about this – start with a real vision but then just realise that you need to build a relationship, and you need to build trust before you can sell your most expensive items.